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in: Abigail Nikoi


Abigail Nikoi

Abigail is the marketing manager at n dowuona & company. Her areas of focus are brand management, formulating and executing marketing strategies, media planning and monitoring and digital marketing.

Prior to joining the firm, she was the assistant marketing manager at Ghandour Cosmetics Ltd. She assisted in the development of tailored marketing strategies and tactics for Ghana and four overseas countries in West Africa. She managed and monitored the execution of media plans across various communication channels in Ghana and West Africa. She also assisted in the development and launch of several products, the biggest of which is Africa’s first luxury fragrance, Scent of Africa in Ghana and Nigeria. She led a cross functional team to develop and implement digital marketing campaigns on diverse digital platforms.

Abigail holds a Bachelor of Arts degree in Psychology and Sociology from University of Ghana. She has a professional certificate in marketing from University of Cape Town, South Africa and is currently pursuing her MBA in marketing with University of South Wales.